Tel: 01706 831217

Apr 9, 2017

Colour, Colour, Colour, Colour Colour.........


Cutting corners with your board supplier and utilising low cost material can have a very damaging effect with the repercussions effecting the finished look of your packaging. Two cartons for the same drug printed at different times, standing side by side on a pharmacist shelf with varying shades of colour are not only damaging to the brand but also consumer confidence as counterfeit questions are then raised.  It is also important that your carton board comes from a sustainable accredited source where the mill manages its forests and adheres to FSC or PEFC rules. Purchasing material from a non-ethical source could result in you contributing unwittingly to environmental problems. 

 

Carton manufacturer Reelvision print prides itself on operating to the highest level of colour consistency which is achieved by following simple compliance steps.  Uniformity is fulfilled by only stocking grades of material from an approved regulated source, printing to a ‘recipe’ and ensuring that this same ‘recipe’ is always coupled with the correct Analox specification.  Time after time the colour match is not just close it’s absolutely perfect, removing any doubt that your product is counterfeit.  Reelvision does not ask its customers to accept a light or dark tolerance, Reelvision will only match the first agreed colour target and repeat this process every time. 

Whilst Digital printing has established its place in the bespoke one off printing forum, ideal for markets such as personalised greeting cards, one off promotional packs or even fast food wrappers where time on shelf is limited to short expiry dates.  However the digital process has yet to make its mark with products that have extended shelf life, are targets for counterfeit and are regularly reordered. This is primarily due to questionable stability standards of digital printing and that the full spectrum of colour cannot be achieved without compromise.  Reelvision offers a true alternative source for short run production, competing commercially with digital whilst ensuring that the customer does not have to compromise on colour.  The Reelvision business is structured to enable run lengths even as low as just 17 cartons to be produced economically with true compliance to strict pharma GMP’s. 

The performance of Reelvision can be measured through its cost of quality data recorded at a year to date figure of less than £200.00 which equates to just 0.2% of turnover. This market leading figure can be attributed to very tight adherence to the ISO 9001:2015 quality management system that incorporates PS9000:2011. 

The moral of the story is don’t compromise on quality and colour constancy when Reelvision Print will offer both for even the lowest volume print runs. 

Useful links

Laleham Health & Beauty Limited ››
Laleham Health & Beauty  is one of the UK’s leading contract manufacturers, specialising in the pharmaceutical and personal care markets

 

As a leading UK self-adhesive label manufacturer, CV Labels has the expertise, experience, technology and production capacity to provide the tailored labelling solution you need. Click here to solve your labelling challenges.

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www.Technoprint.net

Technoprint specilise in supplying Patient Information Leaflets to the Pharmaceutical, Healthcare, Medical Device, Veterinary and related industries.

 

 

 

 

  • Closed Cell Polyethylene Foam PE
  • Polyurethane Foam PU
  • Zotefoams Plastazote and Evazote
  • Expanded Polystyrene EPS
  • Corrugated Fittings, Inserts and Divisions

 

 

Trakrap ››
Environmentally friendly retail ready packaging solution.

Laserline ››
Digital printing from Mac and PC, Exhibitions, Banners, Business Cards, Handouts, Binders etc.

Zeller & Gmelin ››
Ink suppliers

VCG Connect ››
VCG-Connect is one of Europe's leading providers of digital reprographics and photopolymer printing plates. With a long history in the flexographic industry, we provide services to many of Europe's largest printers and Brand owners

Edale ››
Edale are the UK based manufacturer of narrow web printing presses and converting machinery specialising in four dedicated market sectors.